Arturia announces “brutal offer” price saving on minibrute

Arturia announces ‘Brutal Offer’ on markdown MiniBrute monosynth masterpiece

“I’m impressed by how different this synth sounds from anything else I have heard. It’s fun to play and doesn’t need much processing to stand out in a busy mix. This is definitely a new classic. Bravo Arturia!”
– Stefano Ritteri (DJ and producer, 2015)

GRENOBLE, FRANCE: music software and hardware developer and manufacturer Arturia is proud to celebrate the now-classic status of its super-successful MiniBrute Analog Synthesizer — an amazingly compact and bijou analogue monosynth (boasting MIDI, USB, and CV connectivity, together with a host of unique features) — with an appropriately-baptized ‘Brutal Offer’ offering an unmissable and unbeatable €150.00 EUR/$150.00 USD discount in a time-limited promotional pricing campaign starting on May 4…

Mere months after being unleashed on an unsuspecting synth world back in 2012, Arturia’s amazingly compact and bijou MiniBrute Analog Synthesizer successfully took said synth world by storm, rapidly reseting the price/performance benchmark to seriously soar through the subtractive synthesis sound barrier. Benchmarking what an analogue monosynth could (and should) be in the modern musical age, awards aplenty and sales success soon came calling as MiniBrute rapidly established itself as Arturia’s hardware calling card, helping heat up competition in the productive process as rival manufacturers followed the trendsetting company’s lead. Low and behold, another analogue renaissance was soon in full flow. Only this time it was time for new designs to take the lead over vintage synths. Continue reading

Arturia to Announce unveil new Audio interface soon!

Arturia announces upcoming unveiling of next-generation audio interface

audio interface

GRENOBLE, FRANCE: music software and hardware developer Arturia is proud to announce that it will be boldly stepping into a new market sector for the cutting-edge company when unveiling the next-generation audio interface in 2015…

Arturia President Frédéric Brun bowled over an audience of invited industry insiders and VIP guests when making the astounding announcement during his captivating keynote speech at the Museum of Grenoble as part of the company’s 15th anniversary celebrations on October 3, 2014. Here he touched upon several problems pertaining to popular portable audio interfaces that modern-day musicians have been forced to live and work with for quite some time. Some related to workflow, some to compatibility, and even audio quality. This has prompted Arturia to take significant steps to solve these issues once and for all!

But why run the risk of entering an arguably already overcrowded market sector with yet another audio interface? Why, indeed, Mr President? Indeed, during the keynote, Frédéric Brun bravely admitted that a distributor had warned him not to go there, stating that there are already “…too many competitors — large companies with history in the field.” His reasoned response? “Yes, that’s true. But at Arturia we are stubborn, and we think we can do something different. We think we can bring something new to market.”

 

Clearly, creating something that is both genuinely different and new to an already existing and hotly- contended market sector is no easy task. Take the mind-boggling number of audio formats out there. Think microphone, line, phono, and instrument inputs, each with different levels requiring different impedance. How about effortlessly connecting to Mac and PC computers, an Apple iPad or an Android device? Then there are all the digital audio formats (ADAT, S/PDIF, et al) as well as word clock to cater for those wishing to synchronise with the professional audio world. USB and MIDI might be useful, too! You get the picture. One visionary presidential person present at Arturia’s 15th anniversary celebrations sees the bigger picture perfectly clearly. Asked an incredulous Frédéric Brun: “Do you know how many audio interfaces on the market offer that? Zero!”

Then again, a well-thought-through portable audio interface that stylishly overcomes these perceived problems while bringing other mind-blowing features to the table is clearly closer to market than thought possible previously. Watch this space… seeing (and hearing) is really believing, believe us!

Watch an edited excerpt from Arturia President Frédéric Brun’s 15th anniversary company keynote speech that is as informative and entertaining as it is intriguing and enticing here: http://youtu.be/K6w7hza4Z2o

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